Integrated Marketing Manager
Company: Consolidated Communications
Location: Roseville
Posted on: October 23, 2024
Job Description:
Major Duties
Classification: Exempt / Non-BargainingPosition may be located
remote. #LI-RemoteConsolidated Communications is rapidly deploying
world-class fiber internet service across a 20-plus state service
area. From our first connection over 125 years ago, Consolidated is
dedicated to turning technology into solutions, connecting people,
and enriching how they work and live. You will be a part of this
exciting time in our company's history and the regions we serve.At
Consolidated Communications, we believe in doing more for our
customers. With a team of 2,700 dedicated professionals, we
prioritize listening to our customers and consistently meeting
their expectations with forethought and flexibility. We are
committed to delivering reliable service and exceptional customer
support, ensuring that our customers stay connected and
satisfied.As the Integrated Marketing Manager, you will be
responsible for developing and executing comprehensive marketing
plans, managing multi-agency collaborations, and driving brand
development. You'll oversee media mix planning, budget allocation,
and content management to ensure consistency and alignment with
business objectives. Additionally, you will track key performance
indicators (KPIs), analyze results, and optimize marketing efforts
for growth. Reporting to the Director of Consumer Marketing, this
role requires a strategic thinker with strong project management
skills, a data-driven approach, and the ability to effectively
communicate marketing performance and insights to executive
leadership.
Responsibilities
- Develop and Implement Marketing Plans: Lead the creation and
execution of detailed marketing plans that align with overall
business objectives and long-term growth strategies. This includes
identifying target audiences, setting key goals, and ensuring all
marketing initiatives support business growth.
- Media and Budget Strategy: Create and manage media and media
mix strategies, ensuring the optimal allocation of marketing
budgets across channels. Regularly evaluate and adjust media plans
based on performance data to maximize ROI and support campaign
objectives.
- Agency Coordination & Management: Coordinate and manage
relationships with multiple marketing agencies to ensure seamless,
cohesive execution of marketing programs. Act as the primary point
of contact for agency partners, ensuring alignment with business
goals.
- Agency Agreements & Budget Oversight: Oversee agency
agreements, scopes of work, and conduct regular business reviews to
ensure alignment with deliverables and objectives. Manage the
marketing budget, ensuring efficient use of resources while
tracking expenditures for maximum impact.
- Strategic Marketing Initiatives: Design and execute high-impact
marketing initiatives that drive brand awareness, customer
acquisition, and revenue growth. Ensure that all initiatives are
tailored to the target audience and deliver measurable
results.
- Brand Consistency & Integrity: Maintain brand consistency and
integrity across all marketing communications and materials. Ensure
that all marketing efforts adhere to brand guidelines and reflect
the company's vision and values.
- Content Strategy Management: Oversee the development and
implementation of a comprehensive content strategy that supports
marketing objectives. Ensure that all content is engaging,
relevant, and aligned with the overall marketing plan.
- Collaborate with Content Creators: Work closely with content
creators to produce high-quality, engaging content for various
platforms, including social media, websites, and marketing
collateral. Ensure that content effectively communicates the brand
message and meets business goals.
- Market Expansion & Opportunities: Identify and capitalize on
new marketing opportunities that expand the company's market reach
and impact. This includes staying updated on industry trends and
customer behavior to develop innovative strategies.
- Performance Measurement & KPIs: Establish and monitor key
performance indicators (KPIs) and metrics to forecast, track, and
measure the success of marketing programs. Utilize data-driven
insights to optimize campaigns and improve performance over
time.
- Reporting & Executive Presentations: Prepare and present
regular performance reports, program decks, and business cases to
executive-level audiences. Communicate marketing performance, ROI,
and strategic recommendations clearly and effectively to
leadership.
Qualifications
- 4-year degree in Marketing, Business Administration, or a
related field. A relevant master's degree and/or agency experience
is a plus. In addition, 8-10 years of experience.
- Proven work experience as a Brand or Integrated Marketing
Manager or a similar senior-level role, with a track record of
successfully managing marketing initiatives, agency relationships,
project management and content development.
- Strong understanding of marketing planning, brand development,
and strategic initiatives.
- Strong analytical skills with the ability to interpret data,
identify trends, and make data-driven decisions to optimize program
performance.
- Strong communication skills, both written and verbal, with the
ability to effectively collaborate with cross-functional teams and
external stakeholders.
- Ability to work in a fast-paced environment and manage multiple
projects simultaneously.
- Excellent project management skills, including the ability to
prioritize tasks, manage multiple projects simultaneously, and meet
deadlines.
- Creative thinking and problem-solving skills to develop
innovative strategies and overcome marketing challenges.
- Up-to-date knowledge of industry trends, emerging marketing
strategies, and best practices in marketing and advertising. Highly
motivated, self-driven, and results-oriented, with a strong passion
for marketing and a commitment to delivering exceptional
outcomes.Joining Consolidated Communications as a Intergrated
Marketing Manager presents an exciting opportunity to shape our
digital marketing initiatives, drive business growth, and make a
significant impact on our team's success. If you are a dynamic and
experienced digital marketer looking for a challenging role in a
fast-paced environment, we invite you to apply.
Benefits Offered
We are proud to offer a comprehensive and competitive benefits
package:
- 401(k) matching
- Medical, Rx, Dental and Vision insurance
- Disability insurance
- Flexible spending account
- Health savings account
- Life insurance
- Tuition reimbursement
- Paid vacation and personal days
- Paid holidays
- Employee Assistance Program
- Annual bonus program to eligible employee's based upon
organization performance
Salary
Pay range (commensurate with skills and experience): $74,384 -
$112,752
Equal Opportunity Employer
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, gender identity or
expression, sexual orientation, national origin, marital status,
familial status, genetics, disability, age, veteran status or any
other characteristic protected by law.
Keywords: Consolidated Communications, Newark , Integrated Marketing Manager, Executive , Roseville, California
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