Special Marketing Projects Director

Company: Varian Medical Systems
Location: Palo Alto
Posted on: October 20, 2024

Job Description:

Special Marketing Projects Director
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Location: Palo Alto, CA
Time Type: Full time
Posted On: Posted 3 Days Ago
Job Requisition ID: R-24907
Together, we can beat cancer.
At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what's possible, to improve people's lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.
If you want to be part of this important mission, we want to hear from you.
Varian is seeking a Special Marketing Projects Director to help bring our mission and our innovative technology to life in an aspirational and meaningful way. The ideal candidate will be responsible for working with executives, business leaders, senior directors, directors, and senior managers across the organization in the planning, development, implementation, and measurement of special marketing projects, marketing communications deliverables, messaging for the company, businesses, products, and portfolios. This senior-level individual contributor role will require close collaboration across the marketing, medical affairs, and communications teams to help bring our mission of a world without fear of cancer alive.
Responsibilities:

• 
  
• Execute integrated communications programs focused on a variety of issues, including corporate narrative, change management, M&A/integrations, and other urgent topics as needed.
  
• Direct the development and execution of special projects that drive appropriate stakeholder engagement.
  
• Spearhead the strategic and tactical execution of special projects and activities, including speech writing, videos, advertising, events, promotions, and sales tools.
  
• Spotlight the progress of the company and its leaders through proactive, compelling messaging.
  
• Forge strong connections with Corporate Marketing, Varian Marcom, Senior Leaders, Human Resources, and Finance groups, and internal and outside partners to effectively message the company's successes, brand messages, innovation story, strategic themes, and differentiating capabilities to a broad audience of opinion leaders.
  
• Support Business leaders in their efforts to communicate strategy within the special projects internally, especially with town halls, internal team communication, social media, etc.
  
• Working closely with marcom strategists, agencies, and vendors, manage requests for ongoing writing, editing and design work in support of employee communications and media relations.
  
• Research, develop, and write medical content for a variety of digital and print channels.
  
• Develop effective content strategy and workflow.
  
• Work closely with medical professionals and other stakeholders to create accurate and informative content.
  
• Prepare and adhere to budgets including personnel, agencies, travel and other office essentials.
  
  Requirements:
  Education and Experience:
  
  • 
    
  • Bachelor's degree in Marketing, Advertising, Communications, or related field. MBA a plus.
    
  • 10-15 years' experience in positions providing deep substantive knowledge of internal and external communications.
    
  • Experience in a regulated device environment is needed. Medical device experience essential.
    
  • Experience with digital and print marketing, content marketing, and branding/messaging.
    
  • Have a comfort level with reviewing medical research literature and identifying key findings to be used in content.
    
    Leadership Skills and Competencies:
    
    • 
      
    • Exceptional writing, critical thinking, public speaking, and interpersonal skills.
      
    • Comfortable in a highly interactive, iterative, collaborative work environment.
      
    • Approachable and willing to engage with diverse personalities and stakeholders.
      
    • Demonstrated capability to utilize balanced judgment in assessing the likely impact of messaging within the organization.
      
      Fighting cancer calls for big ideas.
      We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees.
      TogetherWeFight
      Equal Employment Opportunity Statement: Varian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
      Pay Transparency Non-Discrimination Provision: Varian follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. The base pay range for this position is Min $174,600 - Max $314,400. The pay wage range shown is based on the job posting's primary location. Actual compensation packages are based on a wide array of factors, including but not limited to skill set, experience, certifications, and location.
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